All infant formula manufacturers must register their brands and recipes with The China Food and Drug Administration (CFDA) in order to import their products into China beyond 1 January 2018, as the agency seeks to tighten market controls.
Applicants must demonstrate through a rigorous process that they adhere to strict standards throughout the supply chain to market quality and nutritious formulations. Each plant is limited to supplying a maximum of three registered brands, with each required to be significantly different.
Blue River Dairy LP’s Invercargill factory is the only plant in the world manufacturing three brands of formula with each using milk from three different species; sheep, goat and cow. Each range includes three recipes; Infant formula for 0-6 months, Follow on Formula for 6-12 months and Growing up Formula for 12-36 months. The strategy has proved successful with all three brands and all nine recipes officially gaining CFDA registration late Friday, 29 September (China Time).
The Blue River Sheep Milk infant formula range was launched in September 2015, and has carved out a growing niche with sheep milk sought after for its digestibility and nutritional profile. Blue River Dairy launched its premium cow milk based Mualps range in January 2017, swiftly followed by their Spring goat range in February 2017 providing parents more choice and launching the company on a period of rapid growth.
Blue River’s General Manager Robert Boekhout commented, “We are immensely proud of successfully registering not one, but three brands. Friday’s announcement represents the culmination of months of hard work by our team here as well as in China. It has been an arduous but welcome process which now provides opportunities for continuing growth. Unlike many of our competitors, we have retained all of our brands and are in a stronger position in market as a result of these regulations. This announcement bodes very well for Blue River Dairy.
2 October 2017
Blue River Dairy Wins Westpac Primary Sector Business Award
Blue River Dairy was announced winner of the Crowe Horwath Primary & Primary Services Sector Award at the Westpac Southland Business Excellence Awards Gala dinner on Friday night.
The Westpac Southland Business Excellence Awards (WSBEA) is a showcase of the region’s business talent and capability.
Blue River began as a pioneering sheep milk company and has evolved into an export-focused infant nutrition business. Blue River continues to stand out for their niche sheep milk infant formula range, and have also increased throughput at the plant by introducing premium goat and cow milk based formula ranges in 2017 leading to a period of rapid growth.
General Manager Robert Boekhout commented, “We’re thrilled with the recognition and would like to extend our gratitude to Westpac and the Chamber of Commerce for helping to highlight through these awards the contribution successful businsesses make to the local community through jobs, economic stimulation and charitable endeavours.”
Blue River Dairy was yesterday confirmed as one of New Zealand’s fastest growing businesses. At Deloitte’s Fast 50 regional event in Dunedin last night, Blue River was named the Fastest Growing Agribusiness and Fastest growing Exporter in the Dunedin and Lower South region.
The national ranking of each business on the Fast 50 index will be revealed at Deloitte’s Festival of Growth in Auckland on 9 November 2017.
Blue River began as a pioneering sheep milk company and has evolved into an export-focused infant nutrition business. Blue River continues to stand out for their niche sheep milk infant formula range, and have also increased throughput at the plant by introducing premium goat and cow milk based formula ranges in 2017. The strategy of providing choice has resonated well with customers and aligns with changing regulations in China, where each infant formula manufacturer will be limited to three brands from January 2018.
General Manager Robert Boekhout commented, “We’re proud of the outstanding growth we have achieved. Every baby is different and our customers have told us they want a choice of protein source. We’ve listened and helped thousands of parents find the right formulation for their babies’ digestive and nutritional needs. We couldn’t have kept up with the growing demand, without the tremendous effort of our talented team in Invercargill or the vision and unwavering belief of our chairman Yuanrong Chen.
What’s really exciting is that we’re only just getting started.”
Blue River Dairy’s Blackmount Cheddar has taken silver medal in the 100% sheep milk cheese category at the International Cheese Awards in Nantwich, England. This category was open to any country in the world outside the UK and Blue River Dairy’s Blackmount Cheddar was recognised above entries from many countries considered world leaders in producing sheep milk cheeses including France, Italy, Spain, Cyprus and Greece. Read more