2018 New Year Greetings Official Launching of Blue River “Spring Plan”

Dear Blue Riverers,

Happy Lunar New Year! At this happy moment, Blue River firstly wishes all the babies around the world grow up happily and healthily. Meanwhile, we’d like to express our heartfelt thanks to all the friends from all walks of life that show concern for and support the development of Blue River. And we want to extend our best wishes to our colleagues and their family members in China, New Zealand and Italy. At the same time, we also pray for the goat, sheep and cow on Southland pasture in New Zealand and Sardinia pasture in Italy and wish them live freely and happily, and produce more premium milk! We must guarantee the safety, good quality and nutrition of our babies’ “ration” and put it as the ultimate goal of the company.

Blue River is an innovative and entrepreneurial dairy company, which actively practices China’s “One Belt, One Road” initiative. In 2015 and 2016, we have acquired overseas factories one after another: Blue River in New Zealand and Alimenta in Italy, having achieved the strategic layout that Chinese enterprise controls the global sheep milk source and sheep whey protein core resources. In 2017, we dedicated to sales and marketing and achieved 2000mt sales in volume, successfully reaching the first year target of the “5-year 5-billion “development strategy. Nowadays, Blue River has become the leader in integrating goat and sheep milk resources in the world and created a new competitive pattern of sheep milk, goat milk and cow milk in infant formula market.

In 2018, as China ushers in a new era of better life, many new changes and new trends will appear in the maternal and infant industry, and the new retail of new era and better life (the new retail) is around the corner.

The new retail reflects firstly in nutrition upgrade and category replacement. Goat and sheep milk products will continue gaining double-digit growth, and category competition will become the market mainstream.

The promulgation and implementation of the new national formula standard will bring profound impact in promoting the development of the industry and the upgrading of nutrition and formula. Then a new wave-riding market is to come into being.

The new retail will reshape the people, goods, sales scenes in maternal and infant stores. Social interaction, empowering and efficiency are the core of the new retail.

Therefore, in 2018, the trend of nutrition and formula upgrade, category and brand replacement is irreversible. The “spring” of goat and sheep milk has come. The new national standard, the new formula and new retail will create new wave-riding market and products. Enterprises with multi-category, multi-brand, new formulas and new partnership empowering mode will be the first to obtain the market dividend in the new era.

A year’s plan starts with spring. In 2018, Blue River will promote healthy development of goat and sheep milk market and expand its market share through capital strength, scientific research and the power of partnership empowering.

He who wants to be strong must unite others. At this time of renewal, Blue River officially launches 2018 “Spring Plan” and fully implements company partnership policy. With the cultural concept and management mechanism of partnership empowering, co-existence, co-prosperity and mutual share, we want to make Blue River’s 5-year 5-billion strategy a shared vision and mission of all the partners.

Blue River’s partners include external business partners and internal company employee partners. Internal company employee partners come from different roles at the management team from pasture to table in the whole industrial chain; external business partners refer to suppliers and distributors and other external partners.

We are building South Island Infant formula factory in New Zealand and Alimenta infant formula factory in Italy. Correspondingly, the sales company of South Island and Alimenta have been established in China. Now, we start to fully implement the company partnership policy. With this policy, once an employee becomes an internal partner, who then enjoys a certain percentage of profit bonus coming from 15% of the sales company’s annual profit. And once a supplier or a distributor for example becomes an external partner, who then enjoys a certain percentage of profit bonus coming from 40% of the joint partnership unit’s annual profit. Blue River has developed the detailed mechanism of the partnership, with which the company’s development is closely linked with internal and external partners. In Blue River, the bigger your dream is, the wider your stage will become!

Having developed wave-riding products through capital strength, resource advantage and scientific research support of nutrition scientist and experts from New Zealand, Italy and China and created the partnership empowering mode, in 2018, Blue River wants to recruit internal and external partners from all around the world who agree with Blue River’s development and management ideas and harbor the dreams to join Blue River “Spring Plan”. To start a business in the maternal and infant industry is no longer difficult. By the end of 2018, Blue River will hold a grand “Partner entrepreneurs conference”, where all the partners will gather together to celebrate the harvest. Blue River is looking forward to your participation!

2018, Join us as a partner!

Thank you for your strong support, and wish you a happy New Year and all the best!

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Blue River Dairy LP Gains CFDA Registration across Three Brands of Infant Formula

2 October 2017
Media Release

 

All infant formula manufacturers must register their brands and recipes with The China Food and Drug Administration (CFDA) in order to import their products into China beyond 1 January 2018, as the agency seeks to tighten market controls.
Applicants must demonstrate through a rigorous process that they adhere to strict standards throughout the supply chain to market quality and nutritious formulations. Each plant is limited to supplying a maximum of three registered brands, with each required to be significantly different.
Blue River Dairy LP’s Invercargill factory is the only plant in the world manufacturing three brands of formula with each using milk from three different species; sheep, goat and cow. Each range includes three recipes; Infant formula for 0-6 months, Follow on Formula for 6-12 months and Growing up Formula for 12-36 months. The strategy has proved successful with all three brands and all nine recipes officially gaining CFDA registration late Friday, 29 September (China Time).
The Blue River Sheep Milk infant formula range was launched in September 2015, and has carved out a growing niche with sheep milk sought after for its digestibility and nutritional profile. Blue River Dairy launched its premium cow milk based Mualps range in January 2017, swiftly followed by their Spring goat range in February 2017 providing parents more choice and launching the company on a period of rapid growth.
Blue River’s General Manager Robert Boekhout commented, “We are immensely proud of successfully registering not one, but three brands. Friday’s announcement represents the culmination of months of hard work by our team here as well as in China. It has been an arduous but welcome process which now provides opportunities for continuing growth. Unlike many of our competitors, we have retained all of our brands and are in a stronger position in market as a result of these regulations. This announcement bodes very well for Blue River Dairy.

 

ENDS

For more information please contact:

Gareth Lyness
Marketing & Supply Chain Manager
+6421779419
gareth.lyness@blueriverdairy.co.nz

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Blue River Dairy Wins Westpac Primary Sector Business Award

2 October 2017
Media release
Blue River Dairy Wins Westpac Primary Sector Business Award

Blue River Dairy was announced winner of the Crowe Horwath Primary & Primary Services Sector Award at the Westpac Southland Business Excellence Awards Gala dinner on Friday night.

The Westpac Southland Business Excellence Awards (WSBEA) is a showcase of the region’s business talent and capability.

Blue River began as a pioneering sheep milk company and has evolved into an export-focused infant nutrition business. Blue River continues to stand out for their niche sheep milk infant formula range, and have also increased throughput at the plant by introducing premium goat and cow milk based formula ranges in 2017 leading to a period of rapid growth.

General Manager Robert Boekhout commented, “We’re thrilled with the recognition and would like to extend our gratitude to Westpac and the Chamber of Commerce for helping to highlight through these awards the contribution successful businsesses make to the local community through jobs, economic stimulation and charitable endeavours.”

To find out more please contact:

Gareth Lyness – Marketing & Supply Chain Manager
gareth.lyness@blueriverdairy.co.nz

021 779 419

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Blue River Dairy makes Fast 50 Index

Blue River Dairy makes Fast 50 Index

Media release 29 September 2017

 

Blue River Dairy was yesterday confirmed as one of New Zealand’s fastest growing businesses. At Deloitte’s Fast 50 regional event in Dunedin last night, Blue River was named the Fastest Growing Agribusiness and Fastest growing Exporter in the Dunedin and Lower South region.

The national ranking of each business on the Fast 50 index will be revealed at Deloitte’s Festival of Growth in Auckland on 9 November 2017.

Blue River began as a pioneering sheep milk company and has evolved into an export-focused infant nutrition business. Blue River continues to stand out for their niche sheep milk infant formula range, and have also increased throughput at the plant by introducing premium goat and cow milk based formula ranges in 2017. The strategy of providing choice has resonated well with customers and aligns with changing regulations in China, where each infant formula manufacturer will be limited to three brands from January 2018.

General Manager Robert Boekhout commented, “We’re proud of the outstanding growth we have achieved. Every baby is different and our customers have told us they want a choice of protein source. We’ve listened and helped thousands of parents find the right formulation for their babies’ digestive and nutritional needs. We couldn’t have kept up with the growing demand, without the tremendous effort of our talented team in Invercargill or the vision and unwavering belief of our chairman Yuanrong Chen.

What’s really exciting is that we’re only just getting started.”

 

To find out more please contact:

Gareth Lyness – Marketing & Supply Chain Manager
gareth.lyness@blueriverdairy.co.nz

021 779 419

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Blue River Sheep Milk Infant Formula wins Export Innovation Award

Blue River won the inaugural Innovation in Export Award at the Export Southland Recognition dinner in September.

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Blue River Cheese Amongst World’s Best

Cheese Logo 2016Blue River Dairy’s Blackmount Cheddar has taken silver medal in the 100% sheep milk cheese category at the International Cheese Awards in Nantwich, England. This category was open to any country in the world outside the UK and Blue River Dairy’s Blackmount Cheddar was recognised above entries from many countries considered world leaders in producing sheep milk cheeses including France, Italy, Spain, Cyprus and Greece. Read more

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Chinese firm invest heavily in local NZ farms

Chinese investment boosts New Zealand’s growing sheep milk industry according to this CCTV article

Chen on CCTV

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Research to set NZ sheep milk apart

http://www.agresearch.co.nz/news/research-to-set-nz-sheep-milk-apart/

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Sheep milking could be the go for NZ farmers

http://www.stuff.co.nz/business/farming/77873326/sheep-milking-could-be-the-go-for-nz-farmers

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Sheep milk brings different flavour to new Blue River Dairy cafe in Invercargill

http://www.stuff.co.nz/business/farming/dairy/72968429/sheep-milk-brings-different-flavour-to-new-blue-river-dairy-cafe-in-invercargill

Sheep Milk Cafe Opening

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